An integrated brand marketing plan for NGO.
INTERAGRATED BRAND MARKETING PLAN FOR ZCC EXECUTIVE SUMMARY This integrated brand marketing plan aims to enhance the visibility, engagement, and support for the Zulu congregational church . the plan outlines strategies to promote our mission connect with the community, and build strong, cohesive brand identity across multiple channels. our mission To love God and people and inspire people to follow Jesus by engaging them in life and mission of ZCC, and to lead world by surviving God with Devotion and love. Vision To change lives of people and to build strong churches all over the world. Our target audience are the congregation members, local community, residents, individuals , volunteers, potential donors and partner organisation. Marketing channels and strategies website Optimization: ensure our website are user-friendly, mobile responsive. Content: Regularly update with blog post, event announcements. Social media Platforms: Use Facebook, twitter, Instagram and YouT...