An integrated brand marketing plan for NGO.

By Wendy mbuyazi

 

INTERAGRATED BRAND MARKETING PLAN FOR ZCC

EXECUTIVE SUMMARY

This integrated brand marketing plan aims to enhance the visibility, engagement, and support for the Zulu congregational church . the plan outlines strategies to promote our mission connect with the community, and build strong, cohesive brand identity across multiple channels.

our mission

To love God and people and inspire people to follow Jesus by engaging them in life and mission of ZCC, and to lead world by surviving God with Devotion and love.

Vision 

To change lives of people and to build strong churches all over the world.

Our target audience are the congregation members, local community, residents, individuals , volunteers, potential donors and partner organisation.

Marketing channels and strategies

website

  • Optimization: ensure our website are user-friendly, mobile responsive.
  • Content: Regularly update with blog post, event announcements.

Social media

  •  Platforms: Use Facebook, twitter, Instagram and YouTube to reach a broader audience
  • Content: Share inspirational messages, success stories, event photos, videos, and  health tips.
  • Engagement: Respond to comments, message, and mentions promptly. Use polls and interactive content to engage follower.
Email marketing

  • Newsletter: Send monthly newsletters with updates, upcoming events, volunteer opportunities, and donation appeals.

  • Segmentation: Tailor messages to different segments of the audience (e.g., donors, volunteers, congregation members).
  • CAMPAIGNS: Develop target fundraising campaigns with clear goals and compelling message.
Monitoring & evaluation
  • Metrics: track key performance indicators, such as website traffic, social media engagement, events attendance and level of donations.
  • Feedback:  collect feedbacks from communities, donors and on social media platforms.

    Budget
  
  • Allocation budget for website maintenance, social media advertising, event budget, content creation and PR effort.
  • Grant & Funding: seeks grants and external findings to support marketing initiatives.

This integrated brand marketing plan aims to enhance the Zulu Congregational Church’s visibility, foster community engagement, and support its mission through strategic use of various marketing channels. By building a strong, cohesive brand identity and actively engaging with our audience, we can drive positive change and support for our initiatives.


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